Sales and Marketing
COMPANY PROFILE:
CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com
WHO WE ARE LOOKING FOR:
The position reports to the Managing Director: CNH AG and CE, developing and implementing comprehensive marketing strategies to elevate the CNH brand positioning, drive awareness and consideration of CNH products and services, and support tactical sales objectives through omnichannel marketing platforms. The Marketing Manager will also play a crucial role in enhancing dealer marketing effectiveness and fostering customer engagement.
YOUR KEY RESPONSIBILITIES:
- Researching regional market trends and the competitive environment.
- Developing and executing marketing communication plan and budget for supporting tactical and sales initiatives for achieving business line objectives
- Developing and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
- Identify customer segments and define key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
- Creating and maintaining the communications materials including, but not limited to internal articles, success stories, press releases, photos, videos, brand and product brochures, and collaterals.
- Building strong and long-term relationships with dealer channel, influencers, media, and organised agricultural networks within the region.
- Ensuring sound communication across multiple and appropriate media and marketing platforms in line with the overall communication strategy for extending brand and product visibility.
- Developing and executing PR events such as press conferences, product launches, interviews and participation in shows/exhibitions as well as customer field days.
- Developing and maintaining omnichannel content and media strategy in a consistent and qualitative way or ensuring maximum sales support and traction.
- Keeping up with new marketing and communication trends and offering innovative communication approaches, monitor competitor’s media activity.
- Ensuring regular updates of corporate websites and supervise company social media accounts.
- Supporting dealers network compliance with marketing policy, dealer’s standards, and the brand book.
- Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets.
- Compiling and submitting of weekly and monthly reports on activity progress, revenue, profit and KPIs.
- Understanding trends in the agricultural industry and farming practices to identify key initiatives to effectively position CNH products and services across a diverse customer segment.
YOUR KEY COMPETENCES AND QUALIFICATIONS:
| Minimum Required Education |
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| Advantageous |
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| Related experience |
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